Posted on January 13, 2017 · Leave a Comment
Just over four and a half years ago (Winter 2012), I found myself as a first time mom of a beautiful 6 month old baby girl and I had a problem. We had moved my daughter out of her infant car seat and into a convertible car seat, she was just too heavy to carry around in the infant seat. The problem was it was winter and I didn’t know how to keep her warm while also keeping her safe in her new seat. I had read many articles and seen many graphics online about the dangers of using a winter coat under the straps of car seat harness.
A winter coat is too bulky to safely and securely use under a car seat harness. We did the quick test suggested in multiple articles, put the child in their coat and secure the harness straps, tightening them until they feel snug, then take the child out of the seat and remove their coat, put them back in and buckle the straps. We were shocked by the results, we were certain the straps had been tight when the coat was one, but once the coat was removed there was so much slack in the straps! In the case of a car accident, the force from the accident would cause the child’s winter coat to compress against the straps and the result would be gaping, loose straps that a child could slip through. More recently (February 25, 2016), Consumer Report issued a report and video on this exact danger. They suggest removing the child’s coat and putting it over them like a blanket once they are secured in the car seat, or using a blanket to cover the child.
So, how would we keep our little girl warm throughout a cold Michigan winter? We tried multiple options including putting her coat or snowsuit on in the house and removing in the car then putting it over her once she was buckled. We tried layering blankets over her once she was buckled. We tried lightweight sweatshirts under the straps. None of these options were convenient or warm, taking the coat on and off was probably the most time consuming, the blankets didn’t stay on, and the sweatshirts just weren’t warm enough. That’s when I knew there had to be a warm and safe alternative to the winter coat. I decided to make something as warm as a blanket that would stay on without the need for removing in the car. I thought that something like a poncho would work the best, and so the first version of the The WarmMe was born.
The first version of The WarmMe was very basic, it kept my daughter warm and safe in the car, so it served it’s purpose but I felt there were improvements that could be made. The WarmMe had a single button on the front to secure it and made opening the front simple and easy for securing the car seat harness underneath. The first WarmMe was made of a fleece lined sherpa material that was cute and cuddly, but pricey plus very limited on color selection. The WarmMe worked well that first winter, so the next winter I made an identical one that was just a bit larger to fit my quickly growing daughter.
This second winter my daughter was becoming more independent and always wanting to walk rather than be carried, even on cold and windy winter days. I noticed that on a windy day her WarmMe would blow open when she was walking around outside. I decided to add something special that sets The WarmMe apart from other ponchos and kept my little girl warm even on windy days-by a special feature, interior pockets. The pockets on the inside allowed my daughter to keep her hands warm and also wrap The WarmMe around herself when she was wearing it outside of the car. Her second winter, my daughter loved her new and improved WarmMe with the added pockets. This was also when I decided to change the material from the sherpa to fleece. Fleece is much easier to work with especially when adding the pockets, has endless color and print combinations available, and is easily washable (a definite bonus when creating something for little kids!).
People stopped us all the time asking where were got The WarmMe and when I said I made it they started encouraging me to sell them. At this point in time I had two young children and was working part time as a school social worker, adding to a small business to my already full and busy life didn’t seem to make sense to me. Plus, my whole goal was to keep my daughters safe in the car, how could I put a price on that?
In October 2015 my life changed. I suffered a traumatic miscarriage. As our dream of adding a 3rd baby to our family was crushed and I was left in the most physical and emotional pain I have ever experienced, I found myself needing something I was passionate about to get me out of the dark place I was stuck in. At this point I had made a couple WarmMes as gifts for friends and family and the feedback was great, they loved how much easier it made everyday life. That’s when I went for it, I decided to take a chance and put them up for sale, as I realized I could reach a lot of parents and caregivers who were looking for a safe way to keep their little ones warm. The business started very small, just a couple postings on my personal Facebook page that were then shared by my family and friends.
Each WarmMe has always been custom made based on the child’s clothing size and the print or color preference, so I just focused on completing each order as it came in. People soon started asking for added features such as an attached hood. After asking around and doing a little experimenting I decided a hood is just too bulky to be comfortable behind a child’s head and neck while riding in the car. I decided to start offering matching hats and they’ve been a hit! The next request was for matching scarves for the mom or dad and that option was quickly added in what I like to call the “Mommy and Me Set.”
In February 2016, The WarmMe was featured on a segment called “Moms a Genius” on WXYZ Detroit and the business picked up from there. I could no longer keep up with orders on my own, so my wonderful and supportive husband stepped in to help. This year The WarmMe made the news again on my local news station WLNS 6 out of Lansing, MI and has been picked up by other stations in states such as South Carolina, North Carolina, Wisconsin, Indiana, Minnesota, Ohio, New York, and Virginia. This holiday season The WarmMe has been sent to cold states all over the map. The best part of the increased business has been the feedback from happy customers. Almost daily I receive messages stating how much parents and children alike love The WarmMe and how it has made life easier by keeping little ones safe and warm! It is amazing knowing that my product is making life a little easier for parents, while keeping their precious little ones safe! I’m very happy to say that both The WarmMe business and our family are growing as we are expecting the newest addition to our family in January 2017!
- While the WarmMe is designed to young children safe and warm in their car seats, there are also products designed to fit safely over infant seats while not interfering with the ability to securely buckle the harness. These products are ones that do not go between the child and the car seat or buckles, but go over the seat similar to a shower cap.
- If taking a long road trip or traveling far from home when road or weather conditions are really bad (remember, I’m talking Michigan winters!) take along coats, snowpants, or snowsuits. If something were to happen and you ended up stranded these items would definitely help keep your little one warm until help arrived.
- Remember safe sleep precautions when using The WarmMe, similar products, or blankets to keep your child warm in the car seat. Always be sure the fabric is away from their face allowing for an open airway. If transferring a sleeping child from the car into their bed always remove The WarmMe.
- Here is the official Consumer Reports recommended “simple way to check if your child’s coat is too big and bulky to wear under their harness”
- Put the coat on your child, sit them in the child seat and fasten the harness. Tighten the harness until you can no longer pinch any of the harness webbing with your thumb and forefinger.
- Without loosening the harness, remove your child from the child seat.
- Take the coat off, and put your child back in the child seat and buckle the harness straps, which are still adjusted as they were when he was wearing the coat.
- If you can now pinch the webbing between your thumb and forefinger, then the coat is too bulky to be worn under the harness.