easidream
Hello, I’m Lynda, mum to six lovable and lively children and inventor of easidream®
When my sixth child, Bradley was born, he cried constantly and it was a nightly struggle to settle him to sleep…a struggle that went on until he was two and a half years old! I tried everything to soothe him off to sleep, but I discovered that the most reliable way was to lean over the cot sides and create a ‘rocking cot’ motion by moving the mattress up and down. Having scoured shops and the internet for any product that would replicate this movement (and relieve my backache!), I realised that there was nothing suitable out there, so I went on to take the ‘massive step’ of developing a product of my own – easidream®
For the next few years I researched the problem as deeply as possible, canvassing valuable input from sleep experts, university departments and medical professionals like midwives, child psychologists and paediatricians. I also consulted with the baby care industry and product design teams and, of course, surveyed many parents with young babies. At last, after a 7-year gestation easidream® was born!
The finished product has been meticulously designed and researched. I considered it was essential for easidream® to undergo proper scientific trials to validate its efficiency… it was no good just me saying it worked, I needed to be 100% sure that it did! I embarked on a year long period of research in conjunction with University of Brighton medical experts, which involved testing both the moving platform and the soothing sounds on a wide selection of babies. These studies not only revealed just how effective easidream® was at promoting healthy sleep patterns, but also showed that it encourages parents to adopt safe sleep practices.
The findings revealed:
- Average crying time on easidream® was reduced from 18 minutes to less than 1 minute
- All of the babies that took part in the trials remained happily settled on their backs; great news in respect of SIDS
- Time to settle to sleep in some cases was reduced by up to 95%
We all know that when a new baby arrives, uninterrupted sleep is rare and we have to adapt to shorter, broken nights and savour every moment of sleep we can catch. But although we think our bodies are coping with just a few ‘catnaps’ a night, continuous lack of sleep eventually catches up on us all; it’s vitally important that we understand just how crucial sleep is to the whole family’s well being… not just for healthy child development, but also for the general health and well being of everyone in the household. Did you know that it has been proven that well rested children develop faster, are healthier and have fewer behavioural problems? With adults, lack of sleep has been proven to affect both memory and cognitive skills…. What more can I say? I was determined to invent a product that would not only help soothe particularly fractious babies, but also promote the formation of a healthy sleep pattern, so both babies and parents could benefit from a good night’s rest.
easidream® actually assists in encouraging the formation of a healthy sleep pattern plus it encourages babies to self settle on their back in the cot, which is great news in the fight against SIDS. It also solves the problem of sleep deprivation for the whole family by rewarding them with those valuable hours of sleep they so richly deserve. End result: happy, healthier babies and happy, healthier parents!
HEALTHFUL HINTS:
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Putting babies to sleep
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Make sure you place your baby with their feet at the foot of the cot (but not touching the end of the cot) , to reduce the likelihood of the baby wriggling down and becoming overheated underneath any cot bedding, which may end up over the baby’s head. Overheating has been shown to greatly increase the likelihood of a SIDS related incident occurring.
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Also, remove soft toys from the cot, as they too could increase your baby’s temperature to an unsafe level. This is why ewan, our dream sheep, is secured to the cot bars and not positioned directly in line with your baby’s head, just in case he becomes detached – although this is extremely unlikely! (Some of our website shots are at an angle that may look like ewan is close to the head, but I can assure you he’s not!)
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Always ensure your baby is placed to sleep on their back; again this is incredibly important in reducing the likelihood of a SIDS incident occurring. (The beauty of easidream® is that it has been proven to actually help baby’s settle to sleep on their backs and so parents are more likely to follow the recommended safe sleep guidelines.)
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While all of this is consistent with the American Academy of Pediatrics Guidelines for Safe Sleeping , each baby is unique. Always remember to ask your doctor what’s best for your baby’s sleep.
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If they wake up or refuse to sleep:
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…it is extremely important that you go and check your baby to determine the reason why. We have spent a great deal of time researching this particular area and having consulted medical professionals, and it is why we decided against having an automatic sound activated feature or a remote control that would “restart” the soother. As this is such a vulnerable age group, we consider it vitally important that parents return to their baby to remedy any problem – dirty nappy, thirsty, hungry etc. For healthy, happy sleep times we believe that interaction with your baby is vital and we strongly encourage this practise.
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Puj Tub
Parenting is such a rewarding experience but yet one of the hardest jobs in the world. That is why after having 3 kids of their own, designers Ben and Katie decided to design products of their own that helped them raise their own children and make life a little more simpler so that they could spend more time with their kids instead of stressing over the little things. Hence Puj (pronounce like “pudge”) was born!
As most parents do, Katie and Ben went out looking for the perfect infant tub to bathe their baby in. All they found though were ones that were large and hard to store, messy and hard to keep clean, didn’t cradle and make the baby comfortable, and caused their own back and knees to ache. That is when the idea that there should be a baby tub out there that reduced all these problems that caused such a simple task as bathing to become a huge ordeal.
What came out of this was the innovative invention of the Puj Tub! The idea for the tub came from your simple everyday brown grocery sack. It is light weight, portable, stores flat, and is also able to hold mass. Why not create a tub similar to this concept? Well that is exactly what Ben and Katie did and after three years, the Puj Tub has entered into the world.
Along with the easy to use design of the tub, Ben and Katie also wanted a tub that was healthy and safe for babies as well as the parents. That is why they decided to make the tub from a soft “warm to the touch” foam that cradles the baby. Compared to the large, hard, plastic tubs out on the market right now, this is much more calming and comforting to the little one making bath time more enjoyable for everyone. Also the fear of the backaches and neck cramps that come from bathing your baby are eliminated! The tub can just simply be placed in a bathroom or kitchen sink at your height and there you have it!
Finally, when picking the material for the Puj Tub Ben and Katie first and foremost wanted something that was non-toxic (BPA Free + PVC Free) . As parents of three kids themselves, this was very important to them. From there, they looked for properties like softness vs. stiffness, the material needed to be the perfect combination of the two to enable it to be both soft and supportive. They also looked for something that was non-absorbant so that it would dry quickly helping it to be anti-bacterial + anti-fungal. All of this resulted in the use of the foam material that the tubs are made of. The coast guard and the FDA even approve it so it’s gotta be good!
With such an easy to use, store, and health friendly product, bathing your new born will never have been more simple which is just the way Puj wants it.
HEALTHFUL HINTS
Here’s a “top 7 checklist” from Puj Tub that all mommies and daddies should consider before bathing their new babies:
- Location. Kitchen, bathroom, counter, pedestal. Consider where your bathing supplies are located and where is the most convenient place to bathe your baby.
- Safety. Make sure your infant is secured in position as well as if the tub actually fits in the sink or on the counter you are planning to use.
- Comfort for the baby. Your baby needs to feel cradled as well as secure in the tub so no sloshing or slipping of the baby occurs.
- Comfort for the mommy or daddy. Make sure the height of the tub is comfortable so that you avoid backaches and knee aches.
- Time. Consider convenience and what the most time efficient way is to set-up and clean-up.
- Water temperature. Fill the tub first and then test the water with your finger so you know that water is okay for your baby.
- Baby skin sensitivity. Make sure you are using doctor recommended soaps that will won’t harm or be sensitive to your babies skin.
