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Child Health & Safety News 3/27: Treating Kids with Brain Injuries

twitter thumbIn this week’s Children’s Health News: Helping Teens Rethink the Sexy Selfie | McAfee Blogs https://t.co/SYBUXNE3sW 

Welcome to Pediatric Safety’s weekly “Child Health & Safety News Roundup”- a recap of the past week’s child health and safety news headlines from around the world. Each day we use social media to communicate relevant and timely health and safety information to the parents, medical professionals and caregivers who follow us. Occasionally we miss something, but overall we think we’re doing a pretty good job of keeping you informed. But for friends and colleagues not on Twitter or FB (or who are but may have missed something), we offer you a recap of this past week’s top 20 events & stories.

PedSafe Child Health & Safety News Headline of the Week:
UCLA researchers’ finding holds promise for treating children after brain injuries

Childhood Illnesses – Are We Winning The Battle?

As with any illness, it is best to prevent than to treat.  Our progress in battling some devastating childhood illnesses over the years has centered on the introduction and efficiency of our existing vaccines and effective preventive medications.

One of the first notable vaccines was that produced to prevent paralytic polio.   Early on this was an oral vaccine and we (of a certain age) can remember the sugar cubes given out in school followed in rapid order by oral and then injectable types of the vaccine. These obviously were very effective in eliminating the most dreaded form of polio- that which produced paralysis in children and young adults.  Again, some of us remember trying to fall asleep at night thinking of that terrible disease and the pictures of “iron lungs” (a type of whole-body respirator) lined up in the hallways of hospitals.  There was no treatment and as of today there is still no treatment.  However the severe clinical outcome has been erased.  Polio virus is still around today and is not uncommon but is such a mild illness that affected people may not even realize they might have it. (Very similar to many of our common every day illnesses)

Many of us also remember smallpox vaccine that left a puckered, stippled scar on the top of our shoulders.  As it began disappearing from the US due also to better and newer isolation techniques, it was noticed that there were more bothersome reactions than actual cases of small pox in this country.   Also worldwide there were fewer and fewer outbreaks that became controllable with the above mentioned isolation techniques.  Smallpox vaccine was discontinued.

With the advent of improved TB testing and effective medicines, a vaccine became unnecessary although the disease still exists, it is controllable and treatable.

Measles, mumps and German measles used to take its toll on primitive peoples of the world until there were effective vaccines that prevented the illnesses and sometimes the birth defects that would arise in babies born to women who had had German measles during pregnancy.

Hemophilus influenza is a common bacterium causing some illnesses in this country and around the world but the most dreaded of these was a virulent kind of meningitis (infection of the covering of the brain and spinal cord, leading to some life-long neurologic deficits in children and even death).  While I was in my training to become a Pediatrician a vaccine was developed to eradicate this illness and within a very short time the incidence of hemophilus meningitis dropped severely – today it is a rarity.

More recently we have seen the development of effective and efficient vaccines to help prevent influenza, chickenpox, hepatitis, meningitis, rabies, and the list is constantly increasing (this is not a complete list).  Along with this ongoing effort is the continued development of medications to help treat the rare illnesses that still crop up occasionally.

The bottom line is that we have many weapons at our disposal to defeat our viral and bacterial contagious diseases in children and adults but those who ignore the value of immunizations at an early age are not only placing their own children at risk but the childhood and adult population of the entire country.  Many of these illnesses are highly contagious and infectious but we must all work together to control and hopefully eventually eradicate these deadly microscopic enemies.

How to Avoid Your Child’s Advertising-Fueled Nag Factor

I’ll admit it—the first brand name my son recognized was Starbucks. This probably says something about the coffee habits in our family. However, it also says something about the advertising and branded world we live in. At the time of this recognition my son was about 2 or 2.5 years old. It just goes to show how powerful branded messages and advertising are for even the youngest members of our society.

After reading this disturbing article that explained that the 0-3 year old age range is now the prime target for advertisers, I started to delve more into the research on advertising to children.

kids advertising and the nag factorWhat I found was not encouraging. It seems clear that advertisers focus a lot of their time and money on ads for food products targeted to kids, most of which are quite unhealthy. A study released by the Kaiser Family Foundation showed that advertising on children’s television (aimed at kids under age 12) had the highest proportion of food ads (50% of all ads) compared to all other genres of TV. What types of foods do these ads promote? Much like you might expect, these food ads targeted toward children primarily focus on candy and snacks (34%), cereal (28%), and fast food (10%).

Unfortunately, this type of advertising works. Studies show that children who watch more ads for food products on television are much more likely to prefer unhealthy foods when offered a choice.

So why is this advertising to children so effective? One factor, of course, is the advertisers are smart—they have harnessed the knowledge of psychology and marketing to be able to market products (especially food) to children in just the right way to make it very appealing to little minds.

Additionally, as we all know, children are relatively impressionable. Young children, in particular, have very little power to resist advertising when they see it. They do not yet have the skills to understand the advertisers’ persuasive tactics.

Lastly, and perhaps most disturbing, advertisers are aware of and have harnessed the power of “the nag factor.” We all know what that means. Kids nag their parents incessantly for products that they’ve seen advertised, usually on TV. One recent study looked at the “nag factor” and found that kids who are more familiar with commercial television characters are more likely to nag their parents for the products associated with those characters.

For me, one of the most problematic aspects of all this advertising to children is that the advertisers are really trying to indoctrinate kids into the idea that life should be all about purchasing and getting material things.

The good news is that parents are not helpless in this battle with advertisers for their children’s minds (and stomachs). Although advertising, particularly related to food items, is very persuasive to children, parents can be quite persuasive too as long as they promote a constant message of healthy food choices.

In a new study just published, several researchers considered the role of parents’ messages in the food choices made by children ages 3-5 just after watching advertising for food products. In one part of the study, children watched a commercial for French fries and were then given the option to choose French fries or a healthier food option for a snack. Parents looked on and one group was told to encourage their children to make the healthier choice, while the other group of parents was told to remain neutral about the food choice. When parents remained neutral, 71% of the children chose the French fries over the healthy option. However, when parents encouraged a healthier choice, the percentage of kids choosing French fries dropped to 55%. While this is not a dramatic drop, it does show that parental influence does have power, even in light of direct advertising for unhealthy products.

I think it’s unlikely that this type of marketing will end or even slow down, but this research offers encouragement that we as parents can influence good choices by our children, as long as we adhere to a clear, consistent message. It is obvious that advertising has a strong impact on children, so limiting children’s exposure to commercials will most likely make your children’s choices better in the long run and perhaps your life a little easier as a parent (e.g., less nagging).

Additionally, as children get older, I could see it being helpful to explain to them how advertisers play their game. If kids can understand why and how advertising is so persuasive, they might be more likely to resist it.

With my older son, I have begun explaining how some things we see on TV or the internet are a “trick.” The people making the product are trying to “trick” us into spending money on something that is either unhealthy or useless (like a junky toy). I have been reminding him of times when he bought a cheap toy and was bored with it after a day or two. These lessons are starting to sink in but it is an ongoing battle with advertising.

Here are some good resources available for helping kids learn media literacy:

 

Child Health & Safety News 3/20: Arrests in Cyberbullying Suicide

twitter thumbIn this week’s Children’s Safety News: American Academy of Pediatrics: Immigrant Children Should Not Be Subjected To Traumatizing Conditions or Separated from Their Parents Unless it’s for Their Safety http://bit.ly/2nfNCPO

Welcome to Pediatric Safety’s weekly “Child Health & Safety News Roundup”- a recap of the past week’s child health and safety news headlines from around the world. Each day we use social media to communicate relevant and timely health and safety information to the parents, medical professionals and caregivers who follow us. Occasionally we miss something, but overall we think we’re doing a pretty good job of keeping you informed. But for friends and colleagues not on Twitter or FB (or who are but may have missed something), we offer you a recap of this past week’s top 20 events & stories.

PedSafe Child Health & Safety News Headline of the Week:
2 Arrested in Alleged Cyberbullying Suicide of Teen Brandy Vela, Who Killed Herself in Front of Her Family 

Video: How Big a Concern is Fever and Vomiting in Children?

In this short video, Dr Rupal Shah explains how to tell if your child’s fever and vomiting are a sign of a serious illness requiring medical attention or the result of a common virus with no cause for alarm.

Editor’s Note: Video Highlights

  • Fever and vomiting are common symptoms in childhood and there are many possible causes
  • fever-and-vomiting-in-kidsThe most important thing to consider is how well your child appears to be….
    • For example, if they’re quite drowsy and floppy or if they’re not eating, then there’s a higher chance that they could be seriously ill with a nasty infection and you should see your doctor
    • If your child appears fairly well and is still eating and drinking, is still playing and interested in their environment, then it’s less likely they are suffering from a serious illness
  • Also, if your child isn’t managing to tolerate any fluids you should take them to the doctor, since children get dehydrated quite easily
  • Fever and vomiting can be caused by fairly common viral illness, like a rotavirus infection – or tummy bug – and generally the child is relatively well and cheerful despite throwing up at times
  • However, there are more serious causes of fever and vomiting – ranging from a bladder infection all the way to meningitis
  • If you’re worried that your child is less responsive, more floppy, not themselves – then it’s always worth seeking urgent medical help





Parents Share Their Tips for Helping Kids with Homework

Homework is an important part of your child’s education and as a parent you can take steps to help them to get the most from it.

Managing homework can be a source of tension. Three parents share the tips that helped them.

Turn Off the TV During Homework

helping with homework“The best thing I’ve ever done is ban all screen time on the TV and computer from Monday to Thursday,” says Patricia, 39, mum to two boys aged 8 and 12.

“Before I did this, my younger son would always be creeping off to watch cartoons. Now that’s not an option, it’s much easier to get homework done. Interestingly, his headmistress thinks that’s the best policy, too. She often sees a big improvement in overall mood and performance in children who have this partial ban.”

Don’t Help Your Children with Homework

“They’re not being marked on what you can do,” says Linda, 39, mum to twin eight-year-old girls. “I know people who virtually do their children’s homework for them, but what’s the point in that? It’s not a competition.”

Dr Susan Hallam of the Institute of Education also advises that you offer moral support, but only give help when your child asks for it.

Do Homework While Your Child’s Alert

“The golden rule with a seven-year-old is to get it done as soon as you get in from school, before tea (*dinner),” says Michael, who has a seven-year-old daughter. “The attention span deteriorates pretty quickly after tea for anything other than Barbie websites.”

Patricia agrees. “Some kids need a little downtime immediately after getting home from school, but if you leave it too late, they’ll be too tired to concentrate.”

Homework Tip: Use a Timer

“If you have one of those children who endlessly dawdle over homework, sharpening all their pencils, getting up and down or reading all their previous homework, it can sometimes help to set a timer,” says Patricia.

“If the school recommends 20 minutes a night, then set the timer for 20 minutes and say that’s the limit. This can sometimes backfire and result in hysteria though, so play it by ear.”

Let Children Know You’re on Their Side

“I find that if they’re complaining bitterly, it can help to sympathise with them,” says Patricia. “I do genuinely feel for them over homework and it does help them to know I’m on their side. But at the same time I feel I need to insist on it being done, so it’s a balancing act.”

Editor’s Note: *clarification provided for our US readers.





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