On March 10th, Dr. Seuss’ The Lorax is Sensory Friendly

Last updated on March 7th, 2012 at 09:29 am

Once a month, AMC Entertainment (AMC) and the Autism Society have teamed up to bring families affected by autism and other disabilities ”Sensory Friendly Movie Screenings“ – a special opportunity to enjoy their favorite “family-friendly” films in a safe and accepting environment.

The movie auditoriums will have their lights turned up and the sound turned down. Families will be able to bring in snacks to match their child’s dietary needs (i.e. gluten-free, casein-free, etc.), there are no advertisements or previews before the movie and it’s totally acceptable to get up and dance, walk, shout, talk to each other…and even sing – in other words, AMC’s “Silence is Golden®” policy will not be enforced during movie screenings unless the safety of the audience is questioned.

Does it make a difference? Absolutely! “It can be challenging enough to bring a child to a movie theater” says Special Needs Parenting Expert Rosie Reeves “they are dark, the sound is very loud, there are tempting stairs and rails and they are expected to sit still and stay quiet”. For a parent with a special needs child attempting an outing like this may seem overwhelming. And yet getting out, being with the community and sharing in an experience with an audience can be invaluable for just such children”.

On January 7th at 10am local time, Dr. Seuss’ The Lorax will be screened as part of the Autism Society “Sensory Friendly Movie Screenings” program. Tickets are $4 to $6 depending on the location. To find a theatre near you, here is a list of AMC theatres nationwide participating in this fabulous program.

Coming April 7Pirates! Band of Misfits

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Editor’s note: Dr. Seuss’ The Lorax is rated PG by the Motion Picture Association of America for brief mild language. As always, please check the IMDB Parent’s Guide for a more detailed description of this film to determine if it is right for you and your child.

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About the Author

Stefanie Zucker is President and co-founder of Pediatric Medical Devices and Managing Director and co-founder of Axios Partners, a strategy consulting firm. After a number of years spent researching the safety issues associated with transporting children on ambulances she became a child health safety advocate and formed Pediatric Safety with a goal of creating a world-wide movement of parents and caregivers inspired to protect the health and safety of kids.Stefanie is a member of the PedSafe Team

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