Autism Society and AMC Show Norm of the North this Saturday

Last updated on January 25th, 2016 at 03:20 pm

New sensory friendly logoAMC Entertainment (AMC) and the Autism Society have teamed up to bring families affected by autism and other special needs “Sensory Friendly Films” every month – a wonderful opportunity to enjoy fun new films in a safe and accepting environment.

The movie auditoriums will have their lights turned up and the sound turned down. Families will be able to bring in snacks to match their child’s dietary needs (i.e. gluten-free, casein-free, etc.), there are no advertisements or previews before the movie and it’s totally acceptable to get up and dance, walk, shout, talk to each other…and even sing – in other words, AMC’s “Silence is Golden®” policy will not be enforced during movie screenings unless the safety of the audience is questioned.

Animated polar bear in NYCDoes it make a difference? Absolutely! Imagine …no need to shhhhh your child. No angry stares from other movie goers. Many parents think twice before bringing a child to a movie theater. Add to that your child’s special needs and it can easily become cause for parental panic. But on this one day a month, for this one screening, everyone is there to relax and have a good time, everyone expects to be surrounded by kids – with and without special needs – and the movie theater policy becomes “Tolerance is Golden“.

This Saturday, January 23rd, at 10am local time, AMC and the Autism Society’s “Sensory Friendly Film” program will be showing Norm of the North. Tickets are $4 to $6 depending on the location. To find a theatre near you, here is a list of AMC theatres nationwide participating in this fabulous program (note: to access full list, please scroll to the bottom of the page).

Coming later in January: Ride Along 2 (Tues, 1/26)

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Editor’s note: Although Norm of the North has been chosen by the AMC and the Autism Society as this month’s Sensory Friendly Film, we do want parents to know that it is rated PG by the Motion Picture Association of America for mild rude humor and action. As always, please check the IMDB Parents Guide for a more detailed description of this film to determine if it is right for you and your child.

About the Author

Audra is an experienced pharmaceutical marketing professional, aspiring writer, and mother of Elliott, a high-spirited fourteen-year old boy. Frequently tired but never bored, she has a strong interest in public health fostered by numerous years implementing global diabetes education programs as well as by her fourteen-year crazy (wild? amazing?) adventure in parenting. She recently earned a Masters in Public Health to augment her expertise in health policy and health promotion. Audra is a member of the PedSafe Team

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