The NuRoo Pocket: Skin-to-Skin Closeness for Mom + Baby

Last updated on January 13th, 2017 at 12:54 am

NuRoo022_NuRooLogoMy name is Hope Parish, and I fell in love with the practice of Skin-to-Skin after being introduced to the benefits by my nurse midwife following the birth of my third baby. I thought I was pretty savvy in terms of how to provide best care for baby, but yet I had never heard of holding baby Skin-to-Skin. I will forever be grateful to her for taking the time to walk me through the incredible value that this simple holding technique offers.  Initially I had seen Skin-to-Skin as a time for mom + baby to bond, but in reality, that is a secondary gain.  There is over 30 years of evidence-based research that scientifically proves the benefits the practice offers. Some of the benefits for baby include accelerated brain development, less crying and colic, better heart rate, breathing and sleep as well as weight gain.  For mom, benefits include increased milk production, faster recovery time and reduced risk of postpartum depression.

Bringing my baby home from the hospital to an already busy house with two toddlers, didn’t allow for the time to lay with baby Skin-to-Skin. After searching high and low for a product that offered coverage and a hands-free option to allow me to be on my feet and coming up empty handed, the idea for the NüRoo Pocket was born. I was thirsty for more NuRoo_Pocket_in_useinformation and knew I had a desire to bring more awareness to the practice. Given my background in medicine as a Physician Assistant, I needed to dig deeper and learn the science behind the physiologic benefits, and learn how and why this practice works. I buried myself in research articles and also found an opportunity to take a Kangaroo Care course that offered a certification that would allow me to teach and instruct on the best care practices for Skin-to-Skin.

When it came to taking the first steps to start the design process, to say I was overwhelmed is a bit of an understatement.  I didn’t even know how to sew!  I had shared the idea with my husband who couldn’t have been more supportive, as well as a handful of friends.  In my mind this would be a “pet project” and I would find time for it when feeling creative.  But, what happened is that I woke up thinking about it and carried the idea around all day.  I found myself writing notes on random papers all over the house; scared I would forget the percolating details by the time I had a moment to work on it when the kids went to bed.

The passion for Skin-to-Skin was my driver, forcing me to find a way to bring this idea to fruition.  I knew the Pocket needed to perform in both the hospital and home setting.  I had a feel for how I wanted it to look and knew it needed to be an open panel design, allowing for easy access and positioning of baby.  I picked up a pattern at sewing shop of a wrap shirt and hunted around for a soft, stretchy fabric. I found a seamstress who constructed the shirt from the first pattern and I went on to tweak it from there. Little did I know the work that it would take to launch this idea…. I was never so thankful for meeting Daniela – which was a total game changer.  I first met Daniela and her new baby during a test fitting for my first Pocket prototype.  The practice of Skin-to-Skin also resonated with her and she felt the challenges of carving out time for her + baby in a house of 7!

Our meeting turned into something more than a test fitting.  I quickly learned that she was a marketing guru, along with her own personal desire and motivation to bring innovative designs to market. Since that fateful day, we became ‘mompreneurs’, and created + co-founded NüRoo in 2012. Together, we have implemented dozens of design tweaks and mastered the process of manufacturing, to perfect the NüRoo Pocket.  We launched at retail, but always had our eye on bringing this product to the hospital setting, offering a safer way to practice Skin-to-Skin, as well as help grow that critical time mom + baby need to spend together.

Nuroo baby and mom in hospitalWhen I finally had the opportunity to meet with the medical community at large conventions and conferences, I quickly learned three very valuable concepts from speaking with Nurses, Midwives, Lactation and Developmental Care teams: 1) Skin-to-Skin can help increase milk supply but only if baby was positioned properly: baby’s cheek to mom’s chest, or belly to belly while breastfeeding doesn’t elicit the same response; 2) We could overcome the perception that baby lying Skin-to-Skin on mom’s chest increased the risk of falls or drops with a Pocket that held baby snug and 3) With all the visitors in the hospital, wanting a chance to hold the new family member, the Pocket provided a great antidote to the ‘pass the baby’ experience many new moms are faced with in those precious and fleeting days after delivery.

NüRoo began in Rhode Island, with us working from home, side by side with our young families. We put in three years of early mornings and long nights, traveling all over the country, learning so much as we went along.  Our vision and goals for NüRoo were growing and we quickly realized we needed help to achieve them. NüRoo found that help in Brownmed, a medical device manufacturer with over fifty years of experience bringing products to market.  NüRoo was acquired by Brownmed at the end of 2014.  We’ve combined talents + abilities and have been hitting our stride ever since!

Every NüRoo product fosters the bond between mom and baby, and is backed by scientific evidence. We are inspired by our children and have learned the benefits, both for mom and baby, of keeping baby close. Our mission is to offer mom and baby optimal time together in those first few months, allowing for every early advantage. Simply put, Closest to Mom. Best for Baby.

HEALTHFUL HINTS

  1. When using any sling or carrier, baby should always be “visible and kissable.” This means you should be able to see your baby’s face at all times and be close enough to smooch that sweet forehead.  Keep baby’s head and neck supported, and make sure baby’s chin isn’t resting on his/her chest.  You should be able to easily slide one or two fingers between baby’s chin and chest.
  2. Baby’s legs should be “frogged” in a shape that resembles the letter M, meaning baby’s knees should be higher than their bum. This helps to prevent hip dysplasia and ensures baby will be comfortable in the carrier.
  3. Look and listen while you wear your baby. Watch for baby’s lungs to expand and contract and listen to their breathing.  If anything sounds labored or unusual, take baby out and reposition.

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