This Saturday 3/26 at AMC, KING RICHARD is Sensory Friendly

Last updated on August 5th, 2022 at 10:26 pm

New sensory friendly logoSince 2007, AMC Entertainment (AMC) and the Autism Society have teamed up to bring families affected by autism and other special needs “Sensory Friendly Films” every month – a wonderful opportunity to enjoy fun new films in a safe and accepting environment. Saturday, King Richard is Sensory Friendly at AMC.

Enjoy the magic of the movies in an environment that’s a little quieter and a little brighter. Families will be able to bring in snacks to match their child’s dietary needs (i.e. gluten-free, casein-free, etc.), there are no advertisements or previews before the movie and it’s totally acceptable to get up and dance, walk, shout, talk to each other…and even sing – in other words, AMC’s “Silence is Golden®” policy will not be enforced during movie screenings unless the safety of the audience is questioned.

Does it make a difference? Absolutely! Imagine …no need to shhhhh your child. No angry stares from other movie goers. Many parents think twice before bringing a child to a movie theater. Add to that your child’s special needs and it can easily become cause for parental panic. But on this one day a month, for this one screening, everyone is there to relax and have a good time, everyone expects to be surrounded by kids – with and without special needs – and the movie theater policy becomes “Tolerance is Golden“.

Families affected by autism or other special needs can view a sensory friendly screening of King Richard on Saturday March 26th. Tickets are typically discounted depending on the location. To find a theatre near you, here is a list of AMC theatres nationwide participating in this fabulous program (note: to access full list, please scroll to the bottom of the page).

Coming Soon: Encanto and Sing 2 (check with your local SFF theatre for schedule)

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Editor’s note: Although King Richard has been chosen by the AMC and the Autism Society as this month’s Sensory Friendly Film, we do want parents to know that it is rated PG-13 by the Motion Picture Association of America for some violence, strong language, a sexual reference and brief drug references. As always, please check the IMDB Parents Guide for a more detailed description of this film to determine if it is right for you and your family.

About the Author

Stefanie Zucker is President and co-founder of Pediatric Medical and Managing Director and co-founder of Axios Partners, a strategy consulting firm. After a number of years spent researching the safety issues associated with transporting children on ambulances she became a child health safety advocate and formed Pediatric Safety with a goal of creating a world-wide movement of parents and caregivers inspired to protect the health and safety of kids. Stefanie is a member of the PedSafe Team

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